"The onboarding emails most apps send are actively pushing new users away." from Reddit r/saas, ranked #22. By evo_team, 1 score, 2 comments. Data from Daily Trends.
The onboarding emails most apps send are actively pushing new users away.
- Rank
- 22
- Subreddit
- r/saas
- Author
- evo_team
- Score
- 1
- Comments
- 2
- Posted
- 4/14/2026, 8:05:59 PM
- Snapshot
- 4/15/2026, 12:00:00 AM
Links
Content
We work with consumer app founders on growth. Onboarding email sequences are one of those things every app has but almost nobody tests seriously. And the default approach most apps use is genuinely counterproductive. Here’s what the typical onboarding sequence looks like. Email one: “Welcome! Here’s everything our app can do.” A wall of text listing features the user hasn’t experienced yet and doesn’t care about. Email two: “Did you know you can do X?” Another feature highlight the user didn’t ask for. Email three: “You haven’t logged in this week. Come back!” Guilt-based re-engagement that makes the user feel surveilled. Email four: “Upgrade to premium for 20% off!” A sales push before the user has experienced enough value to justify paying. Every one of these emails is about what the company wants the user to do, not about what the user actually needs. Here’s how we think about onboarding emails differently. Email one should celebrate the action they already took. “You just t...